Market Research

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IBTS’s market research consulting services provide you with insights about your constituents, customers, and competitors.

BuildingInsight, a wholly-owned subsidiary of IBTS, is a full-service market research firm. The BuildingInsight team of market research professionals has decades of experience delivering meaningful insights to clients about their customers, products, brands, employees, and competitors. Our market research services help you develop and implement practical and successful products, services, and solutions for your community or your customers.

BuildingInsight customizes each market research project specifically to address your needs and goals.

In the public sector, we help governments identify community needs, understand constituent engagement and satisfaction, and develop successful paths forward for new or existing programs and projects.

In the private and nonprofit sectors, we help clients better understand their target markets by exploring industry trends and drivers as well as customer awareness, perceptions, and decision-making processes.

Our suite of customized market research services includes:

  • Branding
  • Competitive analysis
  • Concept testing
  • Conjoint analysis
  • Focus groups
  • Ideation
  • In-depth interviews
  • Meeting facilitation
  • Online and intercept surveys
  • Strategic planning
  • Time and motion productivity analysis
  • Usability studies

As part of IBTS, a 501(c)3 nonprofit organization, BuildingInsight uses private sector excellence and innovation in market research to serve and strengthen communities. Learn more about BuildingInsight at

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