MARKET RESEARCH
Building insights beyond the obvious.
A trusted market research partner allows you to unlock insights and develop data-based solutions with confidence. Since 2002, BuildingInsight, IBTS’ wholly owned market research subsidiary, has provided trusted results to clients across the public, private, and nonprofit sectors.
Who We Serve
Public and Nonprofit Clients
Public and nonprofit entities alike need critical market data, inclusive stakeholder feedback, and insightful analysis to design and implement effective, successful programs. With decades of experience in government, energy, construction, sustainability, equity, and resilience programs, our market research team is an informed and experienced partner in helping you reach your goals.
Private Clients
Our private sector clients trust our market research experts to help them make informed business decisions by enhancing their understanding of customer perspectives, industry trends, competitor positions, supply chain dynamics, market needs, and more.
Services
- Branding
- Competitive analysis
- Concept testing
- Conjoint analysis
- Focus groups
- Ideation
- In-depth interviews
- Meeting facilitation
- Online and intercept surveys
- Strategic planning
- Time and motion productivity analysis
- Usability studies
Clients
- Enterprise Community Partners
- Interstate Renewable Energy Council (IREC)
- The Kresge Foundation
- Lawrence Berkeley National Laboratory
- NV5
- The World Bank
Work
The Kresge Foundation
On behalf of The Kresge Foundation, our market research team led a two-year study to determine how city governments address equity in their climate resilience planning efforts.
Related Pages
Reach Out
Please use the following contact form to reach out to us with your inquiries and feedback.